Today, on the 9th of May, the official website of Chloe (www.chloe.com) has published some news. Hannah Macgibbon, who has collaborated with the French brand for almost 10 years, and has been its creative director since March 2008, is leaving Chloe to pursue different projects. I am really interested to know what has affected such a decision and what is Hannah going to do now. It is important to say that Hannah had a very important role to undertake, which was to create during very hard financial times, after the credit crunch which has affected the whole fashion industry.
Hannah MacGibbon.
Chloe F/W 2011.
What next? Chloe has appointed a new fashion director who is Clare Waight Keller. These changes become effective on the 1st of June 2011. Clare Waight Keller has transformed the fashion brand Pringle Of Scotland, into a very popular brand, and has worked there since 2005. She has also worked for Gucci under Tom Ford, Ralph Lauren`s Purple Label and Calvin Klein.
This is a big change for a house where have worked Karl Lagerfeld, Stella McCartney and Phoebe Philo.
We wish good luck to both Hannah MacGibbon and Clare Weight Keller!
It is interesting to say that Clare has started knitting at the age of 5, and her work for Pringle Of Scotland has been very knit-related. Therefore we may see lovely knits in the next Chloe collections. Is it going to happen? Time will show. What is also going to be a challenge is the switch from a British brand which has used very traditional patterns, materials, and silhouettes to a completely feminine French brand.
Clare Waight Keller.
Pringle Of Scotland. F/W 2011
